Zhi-China is meaningful

"Zhi" Brand Story

The founder travelled around Europe and found an interesting phenomenon. Nearly everything sold in the high street or shopping mall was made in China. For example, notebooks, clothes, shoes, electronics, packages, cookers, beddings, and cosmetics. Most of Britain's famous brands cooperate with Chinese factories—Burberry, Reiss, Dr Martens, John Lewis…

This demonstrates that Chinese enterprises can manufacture high-end products and supply the global market. Furthermore, Chinese local products also have high quality and smart design. Most of the traditional crafts are handmade, showing the Eastern arts. These productions promote a sustainable lifestyle and are made with natural materials, are eco-friendly, good for health, and long-term use. The founder hopes everyone can enjoy a better life and give thanks to the earth. 

 

The Meaning of "Zhi"

Some Chinese words share one pronunciation.

志：志向，志同道合。Values,sustainable，global

制：制造，能工巧匠。Crafted，handmade, design

质：品质，质量上乘。High-quality,long-term，happiness

智：智慧，科技赋能。Creative，smart，AI tech

知：知识，见多识广。Knowledge，horizon，soulmate

止：平衡，知足常乐。Satisfy，save，balance

枝：生长，生生不息。Natural，eco-，growing

 

"Zhi-China" Logo

The blue art ball is the earth, it provides all ingredients for our products, rich and fragile.

Horizon green is the annual colour in 2025, which presents the natural elements, including plants, water, and the ocean. “China” is sand golden colour, it comes from the land, mountains, minerals and metals. 

“Zhi” is a brand that selects and collects high-quality products from China.

Why this design?

The founder added some eyes to the Zhi words. "Z" has an eye, which makes it look like an animal; probably it is a fox, a dog, or a standing snake. "h" also has two eyes, which means a human or cartoon image with a tail. "i" has an art point, which means the earth. Finally, art "Zhi" combine the animals, humans and the earth. 

 

"Zhi-China" Slogan

Born in nature, made in China